The transport photo that went global!
16 December 2019 | Events
Changing transport to encourage more cycling and walking takes prolonged effort and a strategic approach to have an impact.
That is why a few years ago we invested to create a single image that tells a thousand words, and it went global!
Back on a chilly but sunny Sunday morning in September 2012 a group of interested citizens gathered in a central Canberra city street to help us re-create a famous photo showing the space occupied by 69 people using different modes of transport – bicycles, cars and a bus. The number chosen was the capacity of the local bus provided to us by the ACT Government. It worked perfectly as this gave us the 60 cars in the photo at an average occupancy of about 1.1 people per car.
Good planning and great support from local authorities as well as friends and family resulted in a smooth and problem-free photo shoot, some great shots and, we think, one of the best transport photos of the genre done anywhere.
The Canberra Transport Photo (2012) that went global! It is made freely available for use around the World.The photo has been used around the World scores of times for reports, websites, transport and planning publications, conference presentations and talks. In the last 6 months of 2019 alone, it has been used with our permission by university lecturers, journalists and others in Kyrgyzstan, Portugal, Australia, the Netherlands, the UK, Germany, the USA twice, Romania, Brazil and Germany.
The exact number of 69 cyclists in the transport photo was chosen as this was the official capacity of the Canberra city bus in the photo.We’re proud that our bit of bicycle advocacy went global. It really is a case of one picture telling much, much more than simply a thousand words!!
The Canberra community rallied to support our efforts to create this image and explain the story of transport choice in cities and the implication of our choice on the increasingly limited space we have to develop and grow our cities in a sustainable way.