Laura Wilson joins We Ride Australia Board
11 November 2020 | Announcement
We Ride Australia is delighted to announce the appointment of Laura Wilson to the Board of Directors of We Ride Australia.
With international experience in advertising management roles and a decade in marketing, integrated marketplace, digital commerce and women’s business development roles for one of the world’s leading bike brands in Australia, Laura Wilson has a unique perspective.
Laura will be bringing her strategic approach to business development and marketing gained across the sports, advertising and food industries here and in the UK.
“I look forward to the day when, as a nation, we will be celebrating the opening of bicycle ‘super highways’ throughout our cities and major towns, allowing for more people to move around safely and swiftly” Laura Wilson said.
“I believe the passion, industry insights, and strategic and creative experience I can contribute will help deliver on We Ride Australia’s vision,
“We Ride Australia’s strategic national approach is a great platform for effective bicycle advocacy, and I am very happy to join the team and contribute to the great work they are doing,” said incoming Director Laura Wilson.
Neelesh Mehta is Chair of the We Ride Board and welcomed the appointment of Laura Wilson.
“Laura brings broad and diverse experience in key areas of marketing, strategic planning and the latest Digital Commerce developments to the Board.
“We are particularly pleased to have her insight and experience as Women’s Business Development Manager at a time when women’s participation in cycling in this country lags significantly behind that of men,
“Laura joins the Board of We Ride after a national recruitment process as the Foundation expands its focus to a range of exciting new programs and projects to get more people in Australia riding bikes,” said Chair Neelesh Mehta.
Following We Ride’s major announcement recently on the formation of a Parliamentary Friends of Cycling group and the announcement of Osher Günsberg to the Board yesterday, the final appointment to the Board of We Ride Australia will be announced tomorrow.
Laura joins Directors Neelesh Mehta, Foundation Chair; awarded author, Director and CEO Pete Williams; MD of Steadman Property Group and CEO of Steadyrack, Dave Steadman and Osher Günsberg.
After seven years as a Director, industry leader and MD of Shimano Australia, Matt Bazzano, retires and three term Lord Mayor of the City of Port Phillip and lawyer, Amanda Stevens, also steps down to focus on her role in a key government agency.
2020 Annual General Meeting
The 2020 Australian Cycling Environmental and Health Foundation Annual General Meeting will be held from 3.30 – 4.30pm AEDT on Thursday, 12th November as a virtual meeting on Zoom.
Password – 036454
Meeting agenda: LINK
News on Board appointments can be viewed at www.weride.org.au/news
For more information contact Stephen Hodge, 0411 149 910, email@example.com
Bio – Laura Wilson
Laura Wilson brings her Digital Commerce expertise to the Board of We Ride Australia.Laura Wilson is a business development and marketing professional with experience in the sports, advertising and food industries in Australia and the UK.
Working with Specialized Australia for most of the last decade, she has dedicated her time to inspiring people to ride bikes. Her extensive experience in the bike industry includes developing strategies, programs and initiatives to encourage more women to ride, delivering inspiring and engaging content as Marketing Manager and driving digital enhancements to serve riders as Digital Commerce Manager.
Her vision is that one day, as a nation, we will be celebrating the opening of bicycle ‘superhighways’ across our cities that will allow more people to move around swiftly and safely.
Laura brings passion, industry insights and a strategic and creative mindset to the We Ride Australia’s Board of Directors.
About the Foundation
As the national independent voice for cycling We Ride Australia builds on its 20 years of advocacy to make Australia a better place to ride a bike.
We do this by building the case for investment in infrastructure, sharing evidence to support bicycling’s role in environmental, community and national agendas and presenting the positive, healthy and productive reality for children and adults from all walks of life.