We Ride Australia



Azur by Bikecorp

Azur by Bikecorp is the Official Sponsor of the 2018 Cycling Luminaries Award for Leadership

Winner Tina McCarthy

2018 AUSTRALIAN BICYCLE SUMMIT- Neelesh Mehta – Azur presents the Award for Leadership with Jeheon Son, Lendlease to Tina McCarthy Wheel Women at the Awards dinner, level 13, Tower Three, International Towers Sydney, Barangaroo, NSW. Photo: Jessica Hromas

Founder of Wheel Women Cycling, Tina established the concept in 2012 after finding that there were limited opportunities for recreational female cyclists to build confidence in the male dominated world of cycling. She is committed to empowering all women to ride and she has been a power house not just in the women’s cycling scene in Melbourne, but throughout all Australia. She has developed a reputation of authenticity, honesty and realistic role modelling for female recreational cyclists of all shapes, sizes and ages.



Across Australia and across a huge range of cultural, political and geographical contexts, cycling is the subject of a renewed focus due to its many community, health and mobility benefits.

Cycling leaders, whether volunteers, employed or political, are raising public acceptance, removing barriers, increasing safety and generally making it easier for the community to enjoy the benefits of cycling.

The work they do confronts a diverse range of challenges that are dependent on both cultural and geographical contexts and the maturity of local cycling cultures.

Cycling leaders employ a range of innovative strategies including leadership of advocacy groups to drive change.

The award highlights the individuals who though their effort, initiative and passion have made tangible and important contributions to making it easier for people to ride a bike.


The nominee has shown commitment and leadership in improving cycling either within their professional field of expertise, through a volunteer position or their sphere of influence.

The nominee has been innovative, achieved results that have made a difference by creating cycling friendly environments and facilitated an increase in cycling participation.

Please include references to the following points when making your nomination;

  1. What has the nominee achieved and what difference has it made to participation in cycling in 2018?
  2. What innovative approaches has the nominee taken to achieve positive outcomes?
  3. How has the nominee’s work promoted the long-term benefit for cyclists?
  4. What challenges has the nominee encountered and overcome in the previous 2 years?
  5. How has the nominee demonstrated leadership in the areas of cycling promotion, policy development or the creation of infrastructure?